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How to Get your Domain Sold for Top Dollar?

For those who own domains or want to own domains, there are certain levels of selling that need to be recognized depending on your domain investing strategy.


There are three places to sell your domain:

General Marketplaces (Eg. NamePros, Ebay)

Domain marketplace websites (Eg. Flippa.com and Sedo.com)

Private Inquiries (You wait for people to make offers on your domains or you actively seek out buyers)


The value of your domain and the amount you want for your domain should determine what place to sell your domain. This is because there are three different kinds of buyers that you deal with when trying to sell your domain: 


Resellers are the people, like qeip, who wish to buy domains at the lowest price possible so that they can make a profit on them immediately. The only place that we might encounter these buyers are in public auction sites and such but we don’t want to sell to these people because they hinder our earnings potential even if we could make a profit off of them.

Investors are the people who pay a premium for a domain just to have it as investment which they believe will gain in value in the future and they can sell it. Investors are our target audience because they are all of all of the venues that we sell on and they can get us large profit margins.

End users are the companies, entrepreneurs, and people that want to buy a domain to develop it into a full-fledged website or want it as a redirect for branding purposes. End users are our target audience because they have generous budgets and they are willing to pay tens of thousands or more to obtain the domain they want without any questions or persuasion necessary. 


What you have to understand is that Marketplaces (eg. Ebay) are filled with resellers who won't give you much for your domain because they want to make a quick profit off of it. Domain Marketplaces (Eg. Flippa) are mostly resellers with a few investors. Then you get to Private Inquiries which almost always consistent of end users with a couple investors.

What you see is that End users can only really be found through private inquiries. End users can only really be taken advantage of through strong brokerages. When a company sees that a brokerage firm, like qeip, is representing a domain, they feel more entitled to listen than if a "domain owner" came up to them to ask them to buy said domain. Qeip takes advantage of this fact with our brokerage services which focus on a four step process:


1. Qeip is hired to sell a premium domain for someone.

2. Qeip makes a list of companies that in related industries which they use to make a list of business contacts in the advertising/marketing departments of these companies.

3. Qeip contacts each of these business contacts through calls and emails to announce to them that a premium domain is available .

4. Qeip gets multiple offers from different companies, which they use to start a bidding war to get the domain the highest price. 

This process in addition to our extremely low commission prices is why domain owners choose us over the big brokers. If you want to learn even more about our brokerage services, please go to fill out the form below:


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What Makes a Domain Valuable? (Free Appraisals!)

There is literally an unlimited amount of domains in existence so how can one tell the different between one that is valuable and one that is worthless? The short answer is scarcity and the amount that the buyer wants that particular domain.

The long answer for the value of domain is that it is determined by a number of factors:


Google Keyword searches - The amount of times that people search for a certain keyword that is within a domain can be a great determiner of its value. An domain such as DomainName.com has around 300,000 searches a month and is therefore a very good investment. These searches are so valuable for companies because each of those searches has a good chance of getting a customer to the domain's website it shares a keyword with. These keyword searches normally have to be bought from Google Adwords by the companies so owning a domain with a lot of keyword searches can save them a lot of money. 

Length - The length of a domain is one of the number one ways to immediately determine a domains value. Just looking at a  domain, one can tell its worth based on whether it has 2, 3,4, or 5 letters. Each number of letters has its own resellers value, market value and end user value. Short number domains like 1111.com sell for tens of thousands and have been gainly value aggressively. Length can refer to number of letters or numbers but it can also refer to number of words. A domain worth investing in should have only one or two words within it. 

Registration Age - Age can be a good indicator of an domain's value as older domains have more money invested to keep them renewed each year. It costs a certain amount to keep a domain each year so if someone is going to pay $20 a year for 20 years to keep a domain, then, they probably have a good reason for keeping that domain. Every premium domain is aged but not every aged domain is premium. 

Extension - Nowadays, there are hundreds if not thousands of different domain extensions ranging from the classic .com,.org,.net all the way to .de,.xyz,.io and others. Most premium domains that are worth investing in are .com but a few good ones are .org or .net (like coffee.org sold for $100,000). For the rest of the hundreds of extensions, they are only usually worth something if they are one or two letters (but even then they won't sell for more than a couple thousand).

History - A domain's history can help to determine its value because domains that have previously had successful websites on them increase the domains value exponentially just for the sake of branding. In addition to that, a previous website means that there will probably be a lot of natural traffic coming to that website which makes owning that domain very profitable no matter whether you are cash parking it or trying to make a website out of it. Previous websites also bring backlinks, links to the site from other sites, for the site which makes long term traffic possible. Website history can go both ways though. If you own a domain that used to be a porn site, the domain's value decreases if you are trying to sell the domain to people who want to make a normal website out of it. 


Even if you use these tools to help value your domain, you still will probably be wrong about it even though you will be close. At the end of the day, a domain is only worth what someone is willing to pay for it. 

Yet, qeip understands the necessity for valuations, that is why we offer free personalized domain appraisals which can be requested by submitting the form below:

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